LAS VEGAS (AP) 鈥 Hollywood studio executives are making their case for theatergoing with a little help from John Lennon, Paul McCartney, George Harrison and Ringo Starr 鈥 along with the newly announced stars set to play them.
Sony Pictures kicked off the annual and trade show in Las Vegas on Monday by touting their four upcoming biopics told from the perspective of each member of The Beatles.
At their presentation on the main stage at Caesars Palace, the studio confirmed and brought out the long-rumored leads for each film 鈥 as McCartney, as Harrison, as Starr and as Lennon.
Director Sam Mendes said all four films will premiere April 2028, calling it the 鈥渇irst binge-able theatrical experience.鈥
鈥淚鈥檝e been trying to make a story about The Beatles for years,鈥 Mendes said.
The convention draws thousands of movie theater employees from around the world each year, as the major Hollywood studios make big presentations packed with film clips, trailers and stars to make the case that their upcoming slate will lure audiences to theaters.
Sony also brought out Oscar-winning filmmaker Danny Boyle to debut the new trailer for 鈥28 Years Later,鈥 his long-awaited zombie apocalypse sequel to 鈥28 Days Later鈥 hitting theaters in June, as well as the team behind 鈥淪pider-Man: Beyond the Spider-Verse鈥 to tease their third film in the Spider-Verse trilogy.
Sony CEO Tom Rothman encouraged movie theater owners to get creative with weekday discounts, and Sony executive Adam Bergerman made the case for keeping films in cinemas for longer.
The convention comes fresh off an Oscars rallying cry for seeing movies in theaters.
Although a fuller release schedule is expected this year compared to 2024sa国际传媒 depleted calendar thanks to dual historic strikes, Hollywood marked the first quarter of 2025 with a sizable . Sales are down 11% from the same point in 2024, and nearly 40% from 2019, according to media analytics company Comscore.
